Understand your Customer. Grow your Business. Learn the incredible and in-demand tool that is Hotjar Analytics. Are you looking to improve your website? Are you running an online store and unsure why your customers are not converting? Do you work as an SEO Guru or Digital Marketer and want to grow your skillset? This powerful course is designed to give you a cutting edge view of the amazing Hotjar toolset.Developed in conjunction with industry professionals and consultants, this course assumes no prior knowledge of Hotjar, web development or user analytics know-how. We keep it simple with the ultimate aim of growing your business and giving you a firm foundation to better understand your customers. We talk in plain English, guiding you through the background, installation and use of Hotjar. Before you know it, you’ll be a Hotjar Hero and ready to advance to the next era of user analytics.